Step into iMall Marine Parade, the East Coast’s newest dining gem. Opened in June 2025, this spot is just a quick stroll from Marine Parade MRT — so close you can smell the sea breeze.
Unlike the busy crowds at Parkway Parade, iMall feels calm. Sunlight pours through wide windows. There’s space to breathe, chat, and linger with friends or family.
Every level is made for discovery. Grab a quick bite at ground-floor kiosks or wander upstairs for cozy meals at sit-down spots. It feels more like a community table than a mall.
Here, food isn’t rushed. Time slows down. You can savor every moment, every flavor.
If you’re searching for a place that feels like home — but tastes like adventure — iMall Marine Parade is calling your name. Come hungry. Leave inspired.
Level 1: Quick Bites & Local Favorites
Toast Box (#01-02A/02/03)
Ambience: Classic kopitiam atmosphere with dark wood furnishing and nostalgic Singapore memorabilia Specialty: Traditional kaya toast and local coffee culture
Signature Dishes:
- Kaya Toast Set (from $2.40) – Perfectly toasted bread with house-made kaya and cold butter
- Hainanese Pork Chop Rice – Tender pork chop with fragrant rice
- Mee Rebus – Rich, spiced noodle soup with authentic Peranakan flavors
- Local Kopi/Teh – Traditional coffee and tea preparations
Dish Analysis: Toast Box’s kaya maintains the perfect balance between coconut richness and pandan fragrance. The bread is toasted to achieve that crucial textural contrast – crispy exterior yielding to soft interior. Their coffee beans are roasted to achieve the distinctive Singapore kopitiam profile with notes of caramel and mild bitterness.
EAT. (#01-06)
Ambience: No-frills hawker-style setup with communal seating and efficient service Specialty: Halal-certified, hawker-style fare, including fishball noodles and laksa
Featured Dishes:
- Mee Pok (from $4) – Flat noodles with minced pork and fish balls
- Lor Mee – Dark, starchy gravy noodles with braised ingredients
- Pork Belly Curry Rice – Tender pork belly in aromatic curry
- Satay Bee Hoon – Vermicelli in rich satay sauce
- Fish Dumpling Soup – Handmade dumplings in clear broth
Current Promotion: $1 coffee or tea with every dish order
Cooking Method: EAT.’s lor mee achieves its signature dark color through careful caramelization of palm sugar and dark soy sauce, simmered for hours to develop depth. Their fish dumplings are made fresh daily, with fish paste mixed with water chestnuts for texture.
Congee Concept by A-One (#01-04/05)
Ambience: Modern, clean-lined space with customization counter display Concept: DIY porridge bar with premium toppings
Customization Options:
- Base Porridge: Century egg, plain rice, or mixed grain
- Seafood Toppings: Fresh prawns, scallops, fish slices, crab meat
- Meat Options: BBQ pork, chicken, beef, pork ribs
- Vegetarian Sides: Preserved vegetables, tofu, mushrooms
Cooking Process: The porridge base is slow-cooked for minimum 4 hours to achieve silky consistency. Each topping is prepared using traditional Cantonese techniques – seafood is briefly poached, meats are marinated and char-grilled for optimal flavor retention.
Yi Fang Taiwan Fruit Tea (#01-08)
Ambience: Bright, modern tea bar with Taiwanese aesthetic elements Specialty: Premium bubble tea with natural ingredients
Signature Beverages:
- Yi Fang Fruit Tea (from $5.50) – Signature blend with pineapple and passionfruit jam
- Brown Sugar Pearl Milk Tea – Caramelized brown sugar with fresh milk
- Aiyu Jelly Lemon – Refreshing citrus with traditional Taiwanese jelly
Ingredients Philosophy: Uses 100% natural fruit jams with no artificial flavors or additives. Pearls are cooked fresh every 4 hours to maintain optimal chewy texture.
Level 2: International Flavors & Premium Dining
Shi Kao Tofu Pudding Grilled Fish (#02-06)
Ambience: Contemporary Chinese dining with open kitchen concept Specialty: Grilled fish with tofu done a variety of ways, with flavors ranging from Sichuan spice to Chongqing-style beancurd soy sauce
Signature Offerings:
- Tofu Pudding Grilled Fish – Silky tofu pudding with charcoal-grilled fish
- Chongqing Tofu Grilled Fish – Spicy Sichuan preparation with numbing peppercorns
- Green Pepper Grilled Fish – Aromatic green peppercorn variety
- Sweet & Sour Lychee Grilled Fish – Innovative fruit-forward preparation
Cooking Technique: Fish is first grilled over charcoal to develop smoky flavors, then braised in aromatic broths. The tofu pudding achieves its signature texture through careful temperature control and addition of natural coagulants.
Current Promotion: 50% off grilled fish menu until August 15th, 2025 (post storefront photo on social media and tag @shikao_sg)
BEUTEA (#02-07)
Ambience: Elegant tea house with traditional Chinese tea ceremony elements Concept: Premium tea beverages using mountain-sourced leaves
Tea Categories:
- Yunnan Collection – High-altitude tea from Yunnan mountains
- Wuyi Oolong Series – Traditional rock tea preparations
- Fresh Milk Tea – Premium milk tea combinations
- Seasonal Fruit Teas – Fresh fruit-infused beverages
Pastry Selection:
- Chinese-style cakes – Light, less sweet desserts
- Traditional pastries – Moon cakes and seasonal specialties
Brewing Method: Tea leaves are sourced directly from specific mountains in China’s premier tea regions. Each variety follows traditional brewing parameters for optimal flavor extraction.
Level 3: Comfort Food & Specialty Cuisines
Tang Tang Malatang (#03-03)
Ambience: Casual, communal dining with spice-level customization stations Specialty: Singaporean-style malatang with unique broth varieties
Signature Broths:
- Pumpkin Broth – Creamy, sweet base with subtle spice
- Sauerkraut Broth – Tangy, fermented cabbage base
- Tom Yum Broth – Thai-inspired spicy and sour
- Traditional Mala – Numbing Sichuan peppercorn broth
Cooking Process: Broths are slow-brewed daily using a blend of 24 herbs for at least 2 hours. Ingredients are blanched to order in individual portions, ensuring freshness and preventing cross-contamination of flavors.
Ingredient Selection: Fresh vegetables, proteins, and noodles displayed in refrigerated counters. Weight-based pricing ensures fair portion control.
Additional Dining Options (Based on Local Research)
Kuan Zhai Wan Wan Xiang (#02-04A) (Coming Soon)
Concept: Sichuan cuisine in self-service format Expected Offerings: Authentic Chengdu street food, dan dan noodles, kung pao dishes Service Style: Grab-and-go with traditional flavors
Delivery & Accessibility
Delivery Services
Most establishments partner with major delivery platforms:
- GrabFood – Available for Toast Box, EAT., and beverage kiosks
- foodpanda – Coverage for restaurants on Levels 2-3
- Deliveroo – Limited to selected premium outlets
Operating Hours
- Level 1 Outlets: 7:00 AM – 10:00 PM
- Level 2-3 Restaurants: 11:00 AM – 10:00 PM
- Beverage Kiosks: 8:00 AM – 9:30 PM
Accessibility Features
- Elevator access to all dining levels
- Wheelchair-accessible seating areas
- Clear multilingual signage
- Proximity to Marine Parade MRT for convenient access
Price Analysis & Value Proposition
Budget-Friendly Options (Under $10)
- EAT. – Complete meals from $4
- Toast Box – Breakfast sets from $2.40
- Congee Concept – Customizable bowls from $6
Mid-Range Dining ($10-25)
- Tang² Malatang – Personal hotpot experiences $12-18
- BEUTEA – Premium tea beverages $8-15
- Yi Fang – Specialty bubble tea $5.50-12
Premium Options ($25+)
- Shi Kao – Grilled fish specialties for 2-4 people $35-60
Unique Selling Points
- Diverse Halal Options: EAT. provides certified halal local cuisine, rare in mall food courts
- Customization Culture: Multiple outlets offer build-your-own meal concepts
- Premium Ingredients: Focus on quality sourcing, particularly evident in tea and seafood offerings
- Cultural Fusion: Singapore twists on traditional Asian cuisines
- Community Pricing: Competitive rates reflecting neighborhood mall positioning
Final Verdict
iMall Marine Parade succeeds in creating a dining ecosystem that balances familiar comfort with culinary discovery. The mall’s strength lies not in revolutionary concepts, but in executing traditional favorites with quality ingredients and thoughtful preparation.
Strengths:
- Authentic flavors without tourist markup
- Diverse dietary accommodations
- Quality ingredients and preparation methods
- Intimate, unhurried dining atmosphere
- Convenient location and access
Areas for Growth:
- Limited late-night dining options
- Could benefit from more vegetarian-focused establishments
- Dessert and specialty café options remain underdeveloped
Overall Rating: 4.2/5
For Marine Parade residents and East Coast explorers, iMall offers a compelling alternative to larger malls – where good food, reasonable prices, and community atmosphere converge in Singapore’s newest dining destination.
This review reflects conditions and offerings as of August 2025. Menu items, prices, and promotions subject to change.
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