UFO burgers have touched down in Singapore, and they’re turning heads. Imagine biting into a burger that looks like it came from another planet — crispy edges, soft buns, and fillings that burst with flavour. This is more than a meal; it’s an adventure.
We set out to explore three stars in this new galaxy: Kowboy, Swensen’s, and 50 Years Taste Of Tradition. Each spot has its own vibe. Kowboy charms with a wild-west flair, while Swensen’s feels cozy and familiar. 50 Years Taste Of Tradition brings back memories with every bite.
Getting your hands on these UFO burgers is easy. Order delivery, grab a takeaway, or try making your own at home — yes, DIY kits are available! You get all the fun of building your own burger, but with a unique twist.
These burgers don’t just taste good; they make any meal feel special. Whether you’re sharing laughs with friends or treating yourself after a long day, UFO burgers add a spark of joy.
Don’t miss out on this fresh take on comfort food. Let your next meal be out of this world.
🚀 KOWBOY UFO Burger & Milkshake
Ambience & Design
Kowboy transforms dining into an intergalactic experience. The space is designed with a cosmic theme featuring:
- Interactive elements including spinning alien eyes and moving cloud projections
- Metallic wish wall where customers can leave messages
- Futuristic packaging in shiny foil bags
- Space-themed branding throughout
- Compact but visually striking shopfront that captures attention
The atmosphere is casual yet exciting, perfect for Instagram-worthy moments and appeals particularly to younger demographics seeking unique dining experiences.
Location & Accessibility
Address: 25 Bali Lane, Singapore 189861
Nearest MRT: Bugis (EW12/DT14) – 5-minute walk
Operating Hours:
- Tuesday-Thursday & Sunday: 12pm-8pm
- Friday-Saturday: 12pm-9pm
- Monday: Closed
Getting There by Public Transport:
- From Bugis MRT: Exit A and walk towards Arab Street, turn into Bali Lane
- From Rochor MRT: 8-minute walk via Jalan Besar
- Bus Options: Services 7, 32, 51, 61, 63, 80, 145, 197 stop at Bugis Junction
Delivery Options
Currently expanding delivery services – check their Instagram @kowboy.sg for latest updates on delivery platforms.
Standout Menu Items
- UFO Nebula Classic ($9.80): A5 Miyazaki/Tokushima wagyu, pickles, onion, lettuce, tomato, mayo, cheese
- UFO Cosmic Truffle ($12.80): A5 wagyu, sautéed mushrooms, truffle mayo, truffle oil
- UFO Galaxy Seoul ($8.80): Chicken cutlet, lettuce, kimchi, cheese
- Vanilicious Starshake ($8.80): Themed milkshakes complement the space aesthetic
🍔 SWENSEN’S UFO Burgers
Ambience & Design
Swensen’s brings UFO burgers to familiar family restaurant settings across 25 locations. The experience focuses on:
- Classic American diner atmosphere with modern touches
- Family-friendly environment
- Consistent quality across all outlets
- Comfortable booth seating and spacious layouts
Location & Accessibility
Multiple Locations: 25 restaurants island-wide including shopping malls like NEX, West Mall, Clementi Mall Operating Hours: Vary by location, typically 11am-10pm daily
Delivery Options: Available on all major platforms:
- Deliveroo
- GrabFood
- foodpanda
Menu Offerings
- Golden Chicken Katsu UFO ($15.90): Breaded chicken, butter lettuce, cheddar, served with fries and coleslaw
- Beam Me Up UFO ($16.90): Beef patty, arrabbiata sauce, cheese, butter lettuce
- Truffle Shroom UFO ($18.90): Beef, shiitake and button mushroom ragout, cheese, truffle oil
All served with fries and coleslaw, positioned as complete meals rather than quick snacks.
🥐 50 YEARS TASTE OF TRADITION UFO Burgers
Concept
The bakery chain offers a more affordable, grab-and-go version:
- Curry Chicken UFO ($3.30)
- Tuna UFO ($3.60)
- Made with puff pastry and embossed with company logo
- Quick service model suitable for breakfast or light meals
🏠 DIY UFO Burger Recipe & Instructions
Equipment Needed
- UFO burger press machine (available on Amazon.sg for ~$51.35) OR
- Round sandwich maker/panini press
- Mixing bowls
- Cooking utensils
Ingredients (Serves 4)
For the Patties:
- 500g ground wagyu or premium beef (80/20 fat ratio)
- 1 tsp salt
- 1/2 tsp black pepper
- 1 tsp garlic powder
For Assembly:
- 8 pita bread rounds (or brioche buns)
- 4 slices cheese (cheddar or mozzarella)
- Lettuce leaves
- 2 tomatoes, sliced
- 1 onion, sliced
- 4 tbsp mayonnaise
- Pickles (optional)
For Korean-Style Variation:
- 2 tbsp kimchi per burger
- 1 tbsp gochujang
- Sesame oil
Cooking Instructions
Step 1: Prepare the Patties
- Mix ground beef with salt, pepper, and garlic powder
- Form into 4 patties slightly larger than your bread
- Let rest for 15 minutes at room temperature
Step 2: Cook the Patties
- Heat pan over medium-high heat
- Cook patties 3-4 minutes per side for medium doneness
- Add cheese in final minute of cooking
- Rest for 2 minutes
Step 3: Prepare Vegetables
- Wash and dry lettuce
- Slice tomatoes and onions to 1/4-inch thickness
- Prepare any additional toppings
Step 4: Assembly Process
- Preheat UFO burger press or panini press
- Place bottom pita/bun in press
- Layer: mayonnaise, lettuce, tomato, patty with cheese, onion
- Add top bun
- Close press and cook for 3-4 minutes until golden and sealed
- Let cool for 1 minute before serving
Step 5: Serving
- Wrap in foil for authentic presentation
- Serve immediately while hot and crispy
Pro Tips for Home Cooking
- Don’t overstuff – the press needs to seal properly
- Pat vegetables dry to prevent soggy results
- Brush buns lightly with butter for extra crispiness
- Experiment with different cheese types
- Make extra patties and freeze for quick future meals
📊 Market Feasibility Study
Market Potential
Strengths:
- High Instagram/social media appeal
- Novel concept with global expansion potential
- Multiple price points ($3.30-$18.90) serving different market segments
- Established supply chains through existing players
Market Size Analysis:
- Singapore F&B market: ~S$13.5 billion annually
- Burger segment: Estimated 8-12% of fast-casual dining
- UFO burger addressable market: 2-5% of burger segment initially
Investment Requirements
Initial Setup Costs:
- UFO burger press machine: S$500-2,000 (depending on quality)
- Basic kitchen setup: S$10,000-25,000
- Rent (prime location): S$3,000-8,000/month
- Staff costs: S$2,500-4,000/month
- Ingredients and utilities: S$2,000-3,000/month
Break-even Analysis:
- Average selling price: S$10-12
- Cost of goods: S$3-4 (30-35% margin)
- Fixed costs: S$8,000-12,000/month
- Break-even: ~800-1,200 burgers/month
- Target: 40-50 burgers/day for profitability
Competition Analysis
Competitive Advantages:
- First-mover advantage in specialized market
- High differentiation from traditional burgers
- Social media marketing potential
- Scalability through franchising
Risk Factors:
- Trend-dependent business model
- Higher equipment costs vs. traditional burgers
- Limited proven long-term demand
- Dependency on novelty factor
Growth Projections
Year 1: Market education and brand establishment
- Expected revenue: S$200,000-400,000 (single outlet)
- Focus on building customer base and refining operations
Year 2-3: Expansion and optimization
- Multi-outlet expansion potential
- Revenue growth: 50-100% annually
- Introduction of seasonal/limited edition offerings
Long-term Outlook:
- Potential for regional expansion (Indonesia, Malaysia)
- Franchise opportunities
- Evolution into broader space-themed dining concept
🌟 Verdict & Recommendations
For Diners:
- Try Kowboy for premium wagyu experience and Instagram moments
- Choose Swensen’s for family dining and complete meal experience
- Opt for 50 Years for budget-friendly and quick options
For Entrepreneurs:
UFO burgers present a viable business opportunity with:
- Moderate investment requirements
- High differentiation potential
- Strong social media marketing opportunities
- Scalable business model
Success Factors:
- Location is crucial – high foot traffic areas
- Quality ingredients justify premium pricing
- Strong social media presence essential
- Continuous innovation to maintain novelty appeal
Overall Rating: 4/5 Stars
UFO burgers successfully combine novelty, quality, and experience, making them a worthwhile addition to Singapore’s diverse food landscape. While the long-term sustainability remains to be seen, the current execution shows promise for both diners seeking new experiences and entrepreneurs looking for differentiated F&B opportunities.
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