Dough it Yourself is an innovative Italian DIY restaurant located in the heart of Joo Chiat, Singapore, offering a unique interactive dining experience where customers become their own chefs.
Location: 340 Joo Chiat Road, #01-01, Singapore 427592
Operating Hours: 12:00 PM – 3:00 PM, 6:00 PM – 11:00 PM Daily
Concept: DIY unlimited toppings pasta and pizza bar
Ambience & Atmosphere
Interior Design
Dough it Yourself features a cozy, intimate setting that perfectly balances casual comfort with contemporary Italian charm. The restaurant’s layout is designed to facilitate the DIY experience:
- Open Kitchen Concept: The topping bar is prominently displayed, creating an interactive focal point
- Casual Seating: Comfortable arrangements suitable for couples, families, and small groups
- Bright & Inviting: Well-lit spaces that showcase the colorful array of fresh ingredients
- Neighborhood Vibe: Located on vibrant Joo Chiat Road, the restaurant fits seamlessly into the eclectic Peranakan cultural district
Atmosphere
- Interactive & Fun: The DIY concept encourages creativity and conversation
- Family-Friendly: Perfect for children who enjoy customizing their meals
- Relaxed Pace: No rush to finish; take your time crafting multiple creations
- Social Experience: Great for sharing ideas and trying each other’s combinations
Ideal For
- Date nights with a playful twist
- Family gatherings
- Friend meetups
- Adventurous food lovers
- Anyone who’s particular about their toppings
Menu & Pricing
Main Offerings
Option 1: Single Choice – $19.90
- ONE pizza OR pasta
- Unlimited toppings from the selection bar
- Best for: Light appetite or first-timers testing the concept
Option 2: Free-Flow Combo – $29.90 ⭐ RECOMMENDED
- UNLIMITED pizza AND pasta
- Unlimited toppings from the selection bar
- Best for: Food enthusiasts and those wanting variety
- Better value: Only $10 more for unlimited servings
Available Bases
Pizza Bases
- Classic thin crust (assumed standard Italian-style)
- Fresh dough made in-house
Pasta Options
- Various pasta shapes likely available (spaghetti, penne, fettuccine – typical offerings)
- Freshly prepared bases
Toppings & Ingredients Bar
Protein Options
- Prawns: Fresh seafood option for surf-and-turf combinations
- Smoked Duck: Premium protein with rich, savory flavor
- Pepperoni: Classic Italian-American topping
- Chunky Chicken Breast: Hearty, lean protein option
- Additional proteins likely available
Vegetables & Extras
- Mushrooms: Earthy umami addition
- Fresh vegetables (variety expected based on standard Italian offerings)
- Cheese options (mozzarella, parmesan likely included)
- Herbs and aromatics
Signature Sauces
Chilli Crab Sauce 🦀
- Unique Singaporean-Italian fusion
- Sweet, spicy, and umami-rich
- Perfect for adventurous eaters
Pesto Sauce 🌿
- Classic Italian basil pesto
- Aromatic and herbaceous
- Pairs well with chicken and prawns
Aglio Olio 🧄
- Traditional garlic and olive oil base
- Simple yet flavorful
- Great for showcasing fresh toppings
Additional Sauces
- Tomato-based sauces (likely marinara)
- Cream-based sauces (possibly carbonara or alfredo)
- Other specialty options
Dish Analysis & Recommendations
Staff-Recommended Combinations
The restaurant displays staff recommendations to inspire customers. While specific combinations weren’t detailed in the source material, here are likely crowd-pleasers:
Pizza Combinations
The Singapore Special
- Chilli crab sauce base
- Prawns
- Chunky chicken
- Mushrooms
- Mozzarella Why it works: Fusion of local flavors with Italian classics
Classic Meat Lovers
- Tomato sauce base
- Pepperoni
- Smoked duck
- Chicken breast
- Extra cheese Why it works: Protein-packed, satisfying, familiar flavors
Pesto Perfection
- Pesto sauce base
- Grilled chicken
- Mushrooms
- Cherry tomatoes (if available)
- Parmesan shavings Why it works: Fresh, aromatic, balanced
Pasta Combinations
Seafood Aglio Olio
- Garlic oil base
- Generous prawns
- Chili flakes
- Fresh herbs
- Lemon zest Why it works: Classic combination that lets seafood shine
Creamy Duck Carbonara
- Cream sauce base
- Smoked duck
- Mushrooms
- Black pepper
- Parmesan Why it works: Rich, indulgent, unique protein twist
Fusion Chilli Crab Pasta
- Chilli crab sauce
- Prawns
- Garlic
- Spring onions
- Fried mantou pieces (if available) Why it works: Local favorite transformed into pasta
DIY Strategy & Tips
Getting the Most Value
For $29.90 Free-Flow Option:
- Start with Pizza
- Takes longer to prepare
- Order first, then work on pasta while waiting
- Create Multiple Rounds
- Try different sauce-topping combinations
- Start conservative, get adventurous
- Balance Flavors
- Don’t overload everything
- Let quality ingredients shine
- Share & Compare
- Try your companions’ creations
- Learn from successful combinations
Topping Loading Strategy
The “Maximum Value” Approach:
- Focus on premium proteins (prawns, smoked duck)
- Load up on expensive ingredients
- Use vegetables as accent pieces
The “Balanced Gourmet” Approach:
- Select 3-4 complementary toppings
- Choose sauce that enhances, not overpowers
- Focus on flavor harmony over quantity
The “Experimental Fusion” Approach:
- Mix unexpected combinations
- Try local sauces with Italian toppings
- Create Instagram-worthy piles
Cooking Instructions & DIY Process
How the DIY System Works
Step 1: Choose Your Base
- Decide: Pizza or Pasta (or both for $29.90 option)
- Select pasta shape if applicable
- One serving at a time
Step 2: Select Your Sauce
- Browse the sauce options at the bar
- Choose based on your topping plan
- Apply liberally or conservatively
Step 3: Load Your Toppings
- Visit the unlimited toppings bar
- Use tongs or serving utensils
- Pile as high as you dare (as shown in photos!)
Step 4: Submit to Kitchen
- Hand your creation to staff
- They’ll cook it to perfection
- Wait time: approximately 10-15 minutes
Step 5: Enjoy & Repeat
- Savor your custom creation
- Start planning your next combination
- Return to create more (for free-flow option)
Behind-the-Scenes Cooking
While you don’t cook it yourself, here’s what likely happens in the kitchen:
For Pizza:
- Dough stretched to size
- Sauce spread evenly
- Toppings distributed
- Baked in high-temperature oven (450-500°F / 230-260°C)
- Cooking time: 8-12 minutes
- Result: Crispy crust, melted cheese, caramelized toppings
For Pasta:
- Pasta cooked al dente in salted water
- Drained and tossed with sauce
- Toppings sautéed or added fresh
- Plated immediately while hot
- Cooking time: 5-8 minutes
- Result: Perfectly coated, steaming pasta
Recipe Recreation at Home
Want to recreate the DIY experience? Here’s how:
Basic Pizza Recipe
Ingredients (for 2 pizzas):
- 500g bread flour
- 325ml warm water
- 2 tsp instant yeast
- 2 tsp salt
- 2 tbsp olive oil
- Pizza sauce
- Mozzarella cheese
- Your choice of toppings
Instructions:
- Mix flour, yeast, and salt in bowl
- Add water and oil, knead 10 minutes
- Let rise 1-2 hours until doubled
- Divide into 2 balls, rest 30 minutes
- Preheat oven to 250°C (480°F)
- Stretch dough into circles
- Add sauce, toppings, cheese
- Bake 10-12 minutes until golden
Basic Pasta Recipe
Aglio Olio Base:
- 400g spaghetti
- 6 cloves garlic, sliced
- 1/2 cup olive oil
- Red chili flakes
- Fresh parsley
- Salt and pepper
- Your choice of proteins/vegetables
Instructions:
- Cook pasta in salted water until al dente
- Meanwhile, sauté garlic in olive oil until golden
- Add chili flakes
- Reserve 1 cup pasta water
- Toss drained pasta with garlic oil
- Add pasta water to create silky coating
- Add cooked proteins/vegetables
- Garnish with parsley and parmesan
Chilli Crab Sauce (Singapore Fusion)
Ingredients:
- 3 tbsp oil
- 5 cloves garlic, minced
- 2 tbsp ginger, minced
- 3 red chilies, chopped
- 1/2 cup tomato ketchup
- 2 tbsp chili sauce
- 1 tbsp soy sauce
- 2 tbsp sugar
- 1 egg, beaten
- Chicken stock as needed
Instructions:
- Sauté garlic, ginger, chilies in oil
- Add ketchup, chili sauce, soy sauce, sugar
- Simmer 5 minutes
- Add stock to desired consistency
- Drizzle in beaten egg while stirring
- Use as pizza sauce or pasta coating
Delivery & Takeaway Options
Availability
Based on the restaurant information provided:
- Delivery status: Not specifically mentioned in source material
- Likely available through: GrabFood, Foodpanda, Deliveroo (standard Singapore platforms)
- Direct takeaway: Call ahead to order
Delivery Considerations
The DIY Challenge: The restaurant’s core concept is the interactive DIY experience, which presents unique delivery challenges:
Pros of Dining In:
- Fresh, hot-from-the-oven quality
- Fun, interactive experience
- Unlimited creations (for free-flow option)
- Avoid topping displacement during transport
- Social bonding activity
If Ordering Delivery:
- You miss the DIY customization aspect
- Pre-set menu items likely offered
- May not have full topping selection
- Standard pricing may differ
- Best to call restaurant directly for options
Recommended Approach
Best Experience: Dine-in for the full DIY adventure
Alternative: Visit for takeaway and customize on-site before bringing home
Last Resort: Delivery for convenience (if available)
Value Analysis
Price Breakdown
Single Option ($19.90):
- Cost per item: $19.90
- Unlimited toppings included
- One pizza OR pasta
- Good for: Solo diners with specific craving
Free-Flow Option ($29.90):
- Cost increase: +$10 (50% more)
- Items included: Unlimited pizza AND pasta
- Potential servings: 2-4+ creations
- Cost per creation (if you make 3): ~$10 each
- Value rating: ⭐⭐⭐⭐⭐ Excellent
Comparison to Singapore Market
Average Singapore Pizza Prices:
- Domino’s regular pizza: $15-25
- Pizza Hut regular pizza: $18-30
- Gourmet pizzerias: $25-40
- Dough it Yourself advantage: Unlimited premium toppings, multiple attempts
Average Pasta Prices:
- Hawker pasta: $6-12
- Casual dining: $15-25
- Italian restaurants: $20-35
- Dough it Yourself advantage: Customization + unlimited servings
Who Gets Best Value?
Big Eaters: Unlimited servings mean you can have 3-4 full meals
Adventurous Types: Experiment with multiple combinations
Groups: Share ideas and taste different creations
Families with Kids: Children love customizing their food
Customer Experience Insights
Positive Aspects
✅ Unlimited creativity with toppings
✅ Premium proteins included (prawns, duck)
✅ Unique fusion options (chilli crab sauce)
✅ Fun, interactive dining experience
✅ Good value for appetite and adventure
✅ Staff recommendations for guidance
✅ Cozy neighborhood location
Potential Considerations
⚠️ May require wait time during busy periods
⚠️ Could be overwhelming for indecisive diners
⚠️ Free-flow option encourages overeating
⚠️ Quality depends on personal topping choices
⚠️ Limited seating in cozy space
Final Verdict
Overall Rating: ⭐⭐⭐⭐ (4/5 stars)
Strengths:
- Innovative concept that stands out in Singapore’s crowded F&B scene
- Excellent value with $29.90 free-flow option
- Premium ingredients and creative sauce options
- Fun experience for all ages
- Located in charming Joo Chiat neighborhood
Best For:
- Food enthusiasts who love customization
- Families with children
- Groups of friends seeking interactive dining
- Anyone wanting maximum value
- Date nights with a playful twist
Worth Visiting? Absolutely. Dough it Yourself delivers on its promise of fun, customizable Italian food with generous portions and creative freedom. The $29.90 free-flow option is particularly compelling for anyone with a healthy appetite and adventurous palate.
Recommendation
Visit during off-peak hours (early lunch or dinner service) for the best experience. Start with staff recommendations, then venture into your own creative combinations. Don’t be shy—pile those toppings high!
Practical Information Summary
Address: 340 Joo Chiat Road, #01-01, Singapore 427592
Hours:
- Lunch: 12:00 PM – 3:00 PM
- Dinner: 6:00 PM – 11:00 PM
- Open Daily
Pricing:
- Single Item: $19.90
- Free-Flow: $29.90 (Recommended)
Getting There:
- Nearest MRT: Eunos or Paya Lebar (15-minute walk)
- Bus: Multiple routes along Joo Chiat Road
- Parking: Limited street parking available
Reservations: Recommended during peak hours
Payment: Cash and card likely accepted
Dress Code: Casual
Contact: Check Google Maps or social media for current contact information
This comprehensive review is based on available information as of October 2025. Menu items, prices, and offerings may vary. Always confirm details with the restaurant directly.