Plain Vanilla Holland Village Pop-Up - Maxthon

Overall Review

Plain Vanilla’s Holland Village pop-up represents a thoughtful return to the neighborhood where this beloved brand began its journey 13 years ago. Operating from October 2025 through February 2026, this temporary cafe occupies the former Crystal Jade La Mian Xiao Long Bao space at the corner of Holland Avenue and Lorong Liput, bringing elevated brunch fare and signature baked goods to one of Singapore’s most vibrant dining districts.

What Works

The cafe successfully balances its bakery roots with a sophisticated all-day dining menu. While Plain Vanilla built its reputation on cupcakes and baked goods, this location demonstrates the brand’s evolution into a competent cafe serving well-executed savory dishes. The Portobello Melt croissant burger emerges as a clear winner, offering exceptional value at $17 for a satisfying vegetarian option that doesn’t sacrifice flavor. The strategic location in the heart of Holland Village makes it easily accessible, and the dual seating arrangement accommodates both those seeking fresh air and air-conditioned comfort.

Areas for Improvement

The chicken pesto orecchiette, while flavorful, suffers from an overly heavy hand with the parmigiano reggiano, which can overwhelm the other ingredients. At $24, this dish enters premium territory and needs more refinement to justify the price point. The desserts, surprisingly, didn’t stand out as much as expected given Plain Vanilla’s bakery heritage. The Dark Chocolate Ganache cupcake delivered light chocolate flavor but lacked the “wow factor” that might differentiate it from other bakery offerings in the area.

Value Assessment

Pricing sits in the mid-to-upper range for Holland Village. The croissant burgers ($17) offer reasonable value, especially for the quality and portion size. The bigger plates ($24) are on the pricier side and would benefit from larger portions or more refined execution. Cupcakes at $4.90 are standard for artisanal bakeries in Singapore. Overall, you’re paying for the brand name and prime location, but the food quality generally supports the pricing.

Rating: 7.5/10 – A solid neighborhood cafe with strong savory offerings that slightly eclipse its dessert game, despite the brand’s baking pedigree.

Ambience & Atmosphere

Physical Layout

The cafe occupies a prominent corner position with excellent street visibility and natural foot traffic. The space is divided into two distinct zones: an outer naturally ventilated area perfect for Singapore’s cooler morning hours or breezy evenings, and an inner air-conditioned section ideal for escaping midday heat. This dual configuration gives guests flexibility based on weather and personal preference.

Interior Design

The space maintains Plain Vanilla’s signature clean, modern aesthetic with a strong emphasis on their dessert display as the visual centerpiece. Upon entry, guests are immediately greeted by an enticing showcase of cupcakes, cakes, and pastries artfully arranged to catch the eye and tempt impulses. The display functions as both marketing and decor, creating an immediate sense of abundance and indulgence.

The furniture and fixtures lean minimalist with light wood tones and white surfaces that allow the colorful baked goods to pop visually. Despite being described as a “pop-up,” the build quality and finish appear permanent and polished, integrating seamlessly with Holland Village’s established cafe culture rather than feeling temporary or makeshift.

Lighting & Acoustics

Natural light floods the outdoor section during daytime hours, creating an airy, relaxed atmosphere. The indoor section relies on ambient lighting that’s warm enough to feel inviting without being too dim. Given the open layout and hard surfaces, acoustics can become lively during peak hours, creating a buzzy cafe atmosphere that some will find energizing and others may find less conducive to intimate conversation.

Crowd & Vibe

Holland Village attracts a diverse mix of expats, young professionals, families, and students. Plain Vanilla’s pop-up draws from this existing demographic while adding its own following from other locations. Expect a casual, come-as-you-are vibe during weekday mornings, transitioning to busier brunch crowds on weekends. The cafe appeals to those seeking Instagram-worthy desserts, quality coffee, and reliable all-day dining options.

Best Times to Visit

Early Morning (7:30-9:00 AM): Quietest period, ideal for laptop work or peaceful breakfast
Brunch Rush (10:00 AM-1:00 PM, especially weekends): Busiest time, come prepared to wait for seats
Afternoon Lull (2:00-4:00 PM): Great for dessert and coffee in a calmer setting
Early Evening (5:00-7:00 PM): Pleasant for casual dinner before the cafe closes

Ambience Rating: 8/10 – Thoughtfully designed space with flexible seating options and strong visual appeal, though it can get noisy during peak periods.

Featured Dish: Portobello Melt Croissant Burger

Concept & Inspiration

The Portobello Melt represents the modern evolution of vegetarian dining, where plant-based options are crafted to stand on their own merits rather than merely substituting for meat. By using a buttery croissant as the “bun,” Plain Vanilla elevates this beyond standard cafe fare into something more refined and French-influenced. The dish balances earthy mushroom flavors with bright, tangy elements and the richness of cheese and aioli.

Ingredient Breakdown

Herb-Roasted Portobello Steak: The portobello mushroom serves as the protein centerpiece, valued for its meaty texture and umami depth. When properly roasted with herbs, it develops caramelized edges and a satisfying chew that rivals traditional burger proteins.

Kale Egg White Omelette: This component adds protein while maintaining a lighter caloric profile. Kale contributes earthiness, iron, and a subtle bitterness that complements the mushroom. Using only egg whites keeps the dish from becoming too heavy.

Balsamic Glaze: The reduction of balsamic vinegar into a syrupy glaze provides acidity and sweetness that cuts through the richness of cheese and aioli. It adds visual appeal with its dark, glossy appearance.

Provolone Cheese: This Italian cheese melts beautifully and offers a mild, slightly sharp flavor that doesn’t overpower the mushroom. It’s less aggressive than cheddar or Swiss, making it ideal for a vegetarian dish where the produce should shine.

Garlic Aioli: The emulsified garlic mayonnaise adds creamy richness and aromatic punch. Garlic bridges the flavors between the earthy mushroom and sharp cheese.

Croissant: Using a croissant instead of traditional bread transforms this into something closer to a French breakfast sandwich. The buttery, flaky layers add textural interest and richness.

Recipe Recreation (Home Version)

Ingredients (Serves 2)

For the Portobello Mushrooms:

2 large portobello mushrooms, stems removed
2 tablespoons olive oil
1 teaspoon fresh thyme leaves
1 teaspoon fresh rosemary, finely chopped
2 cloves garlic, minced
Salt and black pepper to taste

For the Kale Egg White Omelette:

6 egg whites (or 180ml liquid egg whites)
1 cup kale, stems removed and finely chopped
1 tablespoon olive oil or butter
Salt and pepper to taste
Pinch of red pepper flakes (optional)

For the Garlic Aioli:

1/2 cup mayonnaise (preferably good quality)
2 cloves garlic, finely minced or grated
1 teaspoon lemon juice
1/4 teaspoon Dijon mustard
Salt to taste

For Assembly:

2 large, high-quality croissants
4 slices provolone cheese
2-3 tablespoons balsamic glaze (store-bought or homemade)
Fresh arugula or mixed greens (optional)

For Homemade Balsamic Glaze:

1/2 cup balsamic vinegar
2 tablespoons honey or brown sugar

Cooking Instructions

Step 1: Prepare the Garlic Aioli (Can be made ahead)

In a small bowl, combine mayonnaise, minced garlic, lemon juice, and Dijon mustard
Whisk until smooth and well combined
Season with salt to taste
Cover and refrigerate for at least 15 minutes to let flavors meld (can be made up to 3 days ahead)

Step 2: Make Balsamic Glaze (if not using store-bought)

Pour balsamic vinegar into a small saucepan
Add honey or brown sugar and stir to combine
Bring to a gentle simmer over medium heat
Reduce heat to low and simmer for 8-12 minutes, stirring occasionally
The glaze is ready when it coats the back of a spoon and has reduced by half
Remove from heat and let cool (it will thicken further as it cools)
Transfer to a squeeze bottle or small jar

Step 3: Prepare and Roast the Portobello Mushrooms

Preheat your oven to 200°C (400°F)
Using a spoon, gently scrape out the dark gills from the underside of the mushrooms (optional, but reduces moisture)
In a small bowl, mix olive oil, thyme, rosemary, minced garlic, salt, and pepper
Brush both sides of the mushrooms generously with the herb oil mixture
Place mushrooms on a baking tray lined with parchment paper, gill-side up
Roast for 15-20 minutes until tender and edges are caramelized
Remove from oven and keep warm

Step 4: Prepare the Kale Egg White Omelette

Heat olive oil or butter in a non-stick pan over medium heat
Add chopped kale and sauté for 2-3 minutes until wilted
In a bowl, whisk egg whites with salt, pepper, and red pepper flakes if using
Pour egg whites over the kale in the pan
Let cook undisturbed for 2-3 minutes until edges begin to set
Using a spatula, gently lift edges and tilt pan to let uncooked egg flow underneath
When mostly set but still slightly glossy on top, carefully fold the omelette in half
Cut the omelette in half to create two portions
Remove from heat and keep warm

Step 5: Prepare the Croissants

Slice croissants in half horizontally
If desired, warm them slightly in the oven (3-4 minutes at 180°C) for extra crispness
Alternatively, toast them lightly in a dry pan for texture

Step 6: Assembly

Spread a generous layer of garlic aioli on both the top and bottom halves of each croissant
On the bottom half, place one slice of provolone cheese
Add the roasted portobello mushroom on top of the cheese
Place another slice of provolone on top of the mushroom
Add the kale egg white omelette portion
Drizzle balsamic glaze artistically over the omelette
Add a handful of fresh arugula if using (adds peppery freshness)
Place the top croissant half over the filling
Press down gently to help everything adhere

Step 7: Final Touch

If you want melted cheese, you can place the assembled burger (before adding the top) under a broiler for 1-2 minutes
Alternatively, the residual heat from the warm components will gently melt the provolone
Serve immediately while warm

Pro Tips for Home Cooking

Mushroom Preparation:

Don’t wash portobello mushrooms under running water as they absorb moisture like sponges. Instead, wipe them with a damp paper towel.
Removing the gills is optional but recommended as they can make the dish watery and darken other ingredients.
For extra meatiness, marinate mushrooms in the herb oil for 30 minutes before roasting.

Egg White Technique:

Room temperature egg whites cook more evenly than cold ones.
Don’t overcook the omelette; it should remain tender and slightly creamy inside.
If you find egg whites too bland, add a tablespoon of regular whole egg for richness.

Croissant Selection:

Use the best quality croissants you can find or make. French bakery croissants work best.
Day-old croissants actually work better for this application as they’re slightly less flaky and hold together better.
If croissants are very buttery, skip additional toasting as they can become greasy.

Cheese Considerations:

If you can’t find provolone, substitute with fontina, young gouda, or even a mild white cheddar.
For a more indulgent version, use two slices of cheese and briefly broil to get that perfect melt.

Make-Ahead Options:

Aioli can be made 3 days ahead and refrigerated.
Balsamic glaze keeps for 2 weeks in the refrigerator.
Mushrooms can be roasted earlier in the day and reheated in a pan.

Serving Suggestions:

Cut the burger in half diagonally for easier eating and better presentation.
Serve with a simple side salad dressed with lemon vinaigrette to balance the richness.
Sweet potato fries or crispy fingerling potatoes make excellent accompaniments.

In-Depth Dish Analysis

Textural Complexity

The Portobello Melt succeeds largely because of its diverse textural elements working in harmony. The croissant provides the crucial textural foundation with its shattering exterior giving way to soft, buttery layers. This creates an immediate contrast with the meaty, tender-chewy portobello mushroom, which has been roasted to develop slightly crispy edges while maintaining a succulent interior.

The kale egg white omelette introduces a pillowy softness that acts as a buffer between the assertive mushroom and the rich cheese. The kale within adds occasional fibrous bites that prevent monotony. The melted provolone creates creamy pockets that ooze slightly when you bite down, while the garlic aioli adds silky lubrication that helps all components meld together. Finally, the balsamic glaze, slightly syrupy, clings to various elements and provides little bursts of concentrated flavor.

Flavor Profile Balance

This dish demonstrates sophisticated flavor architecture. At its base, you have the earthy umami of the portobello, amplified by herb roasting. The mushroom’s natural glutamates provide that savory depth typically associated with meat. The herbs (likely thyme and rosemary based on standard preparations) add aromatic, slightly piney notes that complement the earthiness.

The kale brings subtle bitterness and mineral notes, which are essential for cutting through richness. The egg whites themselves are mild, serving more as a textural and protein element than a dominant flavor. The provolone cheese adds a gentle sharpness and creamy dairy notes without overwhelming the vegetable components.

The garlic aioli provides two functions: creamy richness from the mayonnaise base and aromatic punch from the garlic. This prevents the sandwich from tasting flat or one-dimensional. The balsamic glaze is perhaps the most critical flavor component, providing both sweetness and acidity. This sweet-tart element brightens the entire dish and prevents it from becoming monotonously rich.

Nutritional Profile

At 557 calories according to the menu, this dish sits in the moderate range for a full meal. For a vegetarian option served on a butter-rich croissant, this is remarkably restrained. The calorie efficiency comes from several smart choices:

Protein: The egg whites provide high-quality protein with minimal fat or calories. While portobello mushrooms aren’t protein-dense, they contribute some protein along with significant umami flavor that provides satisfaction beyond their nutritional numbers.

Fats: The primary fat sources are the croissant’s butter, the provolone cheese, and the aioli. While these are present, the portions are controlled. Using a single croissant (versus a double-decker burger bun loaded with sauce) helps manage total fat content.

Carbohydrates: The croissant provides refined carbs, but kale adds fiber and complex carbohydrates. The balsamic glaze contributes simple sugars but in small quantities.

Micronutrients: Kale is a nutritional powerhouse, providing vitamins A, C, and K, along with minerals like iron and calcium. Portobello mushrooms offer B vitamins, selenium, and potassium. The egg whites contribute additional B vitamins and selenium.

For vegetarians seeking a satisfying, relatively balanced meal that doesn’t rely on fake meat products, this represents a well-constructed option. The 557 calories leave room for a side salad and beverage while keeping total meal calories under 800, which is reasonable for lunch or dinner.

Technical Execution Considerations

From a professional kitchen perspective, this dish requires solid fundamental techniques but isn’t excessively complex. The key challenges are:

Timing and Coordination: All components must come together hot and fresh. The mushrooms need to be roasted perfectly (not too dry, not too wet), the omelette must be cooked à la minute, and the croissant should be warmed. This requires good mise en place and timing.

Moisture Management: This is perhaps the trickiest aspect. Portobello mushrooms release significant moisture when cooked. If not properly drained or if the gills aren’t removed, they can make the croissant soggy. The kale must be well-wilted to eliminate excess water. The aioli and balsamic glaze must be applied judiciously to add flavor and moisture without creating a structural failure.

Assembly Architecture: The order of assembly matters. Placing cheese directly on the croissant before adding the mushroom creates a moisture barrier. The omelette should go on last (before the top bun) to stay warm and avoid being compressed.

Temperature Control: Serving this dish at the right temperature is crucial. The components should be warm but not so hot that the croissant becomes steamy and loses its crisp. The cheese should be melted but not so much that it runs off the sides.

Comparative Analysis

Within the context of Singapore’s cafe scene, the Portobello Melt positions itself as a premium vegetarian option that competes with similar offerings at PS.Cafe, Wild Honey, and other brunch-focused establishments. At $17, it’s priced below many comparable dishes that often range from $20-26.

What distinguishes this from similar mushroom burgers at other cafes is the croissant choice. Most competitors use brioche buns, ciabatta, or multigrain bread. The croissant immediately signals indulgence and French-inspired cuisine, which aligns with Plain Vanilla’s bakery heritage. This is a smart brand synergy that other venues can’t replicate as authentically.

The portion size appears substantial based on the description, and the calorie count suggests generous components. Some cafes serve mushroom burgers that look impressive but lack substance; the inclusion of both mushroom and omelette ensures satiety.

Why It Works

The Portobello Melt succeeds because it respects its vegetarian nature rather than trying to imitate meat. It embraces umami through mushrooms and cheese rather than relying on processed meat alternatives. The French bakery influence (croissant, balsamic glaze) elevates it above standard cafe fare. The dish balances indulgence (croissant, cheese, aioli) with healthfulness (kale, egg whites, vegetables) in a way that doesn’t feel compromised.

For Plain Vanilla, this dish demonstrates that their culinary ambitions extend beyond cupcakes. It shows technical competence in savory cooking and smart menu development that leverages their bakery strengths (the croissant) while expanding into all-day dining.

Chicken Pesto Orecchiette Analysis

Dish Overview

The chicken pesto orecchiette represents Plain Vanilla’s attempt at elevated pasta dining, incorporating Mediterranean flavors with the distinctive ear-shaped pasta that’s perfect for capturing chunky sauces. At $24, this positions itself as a premium offering aimed at lunch or dinner crowds seeking something more substantial than sandwiches or salads.

Component Analysis

Orecchiette Pasta: This Southern Italian pasta shape resembles small ears or shallow bowls. The concave shape is ideal for holding the pesto sauce and trapping small ingredients like pine nuts and olive pieces. Its thickness provides good bite and prevents it from becoming mushy when tossed with sauce. This is a more thoughtful choice than standard penne or fusilli.

Chicken Breast: Chicken breast adds lean protein but can be challenging to execute well, as it easily becomes dry or bland. The review doesn’t specify the cooking method or how the chicken is seasoned, but it’s presumably grilled or pan-seared and sliced.

Basil Pesto: Traditional pesto Genovese made with fresh basil, olive oil, pine nuts, garlic, and parmigiano reggiano. This forms the sauce base and provides herbaceous, bright flavors. The quality of the basil and freshness of preparation significantly impact the final dish.

Sundried Tomatoes: These add concentrated tomato flavor, sweetness, and slight chewiness. They’re typically packed in oil, which also contributes richness. Sundried tomatoes provide umami depth and visual appeal with their deep red color.

Olives: Most likely Kalamata or black olives, these add briny, salty notes that contrast with the richness of the pesto. They introduce Mediterranean character and provide flavor bursts throughout the dish.

Pine Nuts: Already present in traditional pesto, additional pine nuts provide textural crunch and buttery, slightly resinous flavor. Toasted pine nuts add nutty aromatics.

Parmigiano Reggiano Shavings: The aged Italian cheese adds sharp, crystalline, umami-rich flavor. However, according to the review, this was overapplied, creating a too-heavy flavor profile.

The Cheese Problem

The review specifically notes that the parmigiano reggiano was too heavy-handed, which is a significant critique. Parmigiano is intensely flavored—aged for 12-36 months, it develops complex, sharp, almost granular characteristics. When used excessively, it can:

Overpower the delicate basil flavors in the pesto
Create a one-dimensional salty-sharp taste profile
Add too much umami, making the dish fatiguing rather than balanced
Contribute excessive sodium
Mask the chicken and vegetable components

For a $24 pasta dish, balance is crucial. The diner should taste all components in harmony. If the cheese dominates, it suggests either over-zealous portioning in the kitchen or a recipe that needs refinement. This is easily corrected by reducing the cheese or using younger, milder parmigiano.

Value Proposition

At $24, this dish enters premium territory for Singapore cafe dining. For context:

Fast-casual pasta chains charge $10-15 for similar dishes
Mid-range Italian restaurants charge $18-22 for pasta mains
High-end restaurants charge $26-35+ for pasta courses

Plain Vanilla’s pricing suggests they’re positioning between mid-range and high-end. For this price, diners expect:

Generous portions
Premium ingredients (imported pasta, quality olive oil, fresh herbs)
Expert execution
Distinctive flavors that justify the premium

If the chicken is dry, the pasta overcooked, or the flavor balance off, the value proposition weakens. The cheese issue mentioned in the review suggests the dish hasn’t been refined to justify its premium positioning.

Improvement Suggestions

To elevate this dish to match its price point:

Cheese Adjustment: Reduce parmigiano by 30-40% and consider offering it on the side for diners to add according to preference
Chicken Enhancement: Marinate chicken in lemon, garlic, and herbs before cooking; ensure proper resting to maintain juiciness
Texture Variation: Add torn fresh mozzarella or burrata for creamy contrast
Freshness: Finish with fresh basil leaves and a drizzle of high-quality extra virgin olive oil
Acidity Balance: Consider a squeeze of lemon or splash of white wine to brighten the heavy pesto
Vegetable Addition: Include blistered cherry tomatoes or sautéed zucchini for freshness

Dark Chocolate Ganache Cupcake Analysis

The Expectation Gap

Plain Vanilla built its reputation on cupcakes, so expectations for their baked goods are naturally elevated. The review notes that desserts didn’t impress as much as the savory dishes, which is somewhat ironic given the brand’s identity. The Dark Chocolate Ganache cupcake is described as having “light chocolate flavor” and a “cap of crispy chocolate bits.”

What “Light Chocolate Flavor” Suggests

This descriptor could indicate several scenarios:

Scenario 1 – Intentional Lightness: Plain Vanilla may be catering to local preferences for less intense desserts. Many Asian palates prefer subtle sweetness and less aggressive chocolate bitterness compared to Western preferences. A “light” chocolate cupcake might use cocoa powder rather than melted chocolate, or might balance chocolate with vanilla or other flavors.

Scenario 2 – Quality Issues: Alternatively, this could suggest using lower-quality cocoa powder, insufficient chocolate content, or overbaking which can mute chocolate flavor. For a $4.90 cupcake from a specialty bakery, this would be disappointing.

Scenario 3 – Structural Balance: Light chocolate flavor might be intentional to balance the rich ganache frosting. If the frosting is intensely chocolatey, a lighter cake provides contrast rather than overwhelming chocolate intensity.

The Crispy Chocolate Cap

This element adds textural interest—likely chocolate pearls, cocoa nibs, or crispy chocolate rice. This is good technique, as it provides crunch against the soft cake and creamy ganache. However, if this is the most memorable element, it suggests the foundational cake and frosting aren’t distinctive enough.

Competitive Landscape

At $4.90, this cupcake competes with:

Twelve Cupcakes ($4.50-5.50)
Cat & the Fiddle ($4-5)
Plain Jane ($5-6)
Carpenter and Cook ($5-6)

For Plain Vanilla to justify its pricing and market position, their cupcakes need to be noticeably superior in taste, texture, or uniqueness. If reviewers are more impressed by the savory food, it suggests the cupcakes may have become standardized or that the brand has spread itself too thin with rapid expansion.

Coffee Assessment

The review mentions coffee is made with Allpress Coffee’s BM Organic blend, which is a reputable specialty roaster. However, there’s no detailed commentary on the coffee quality, suggesting it was acceptable but not memorable. For a cafe-bakery hybrid, excellent coffee is crucial to drive repeat visits and daytime traffic.

Delivery Options & Practical Information

Current Delivery Availability

Based on the information provided, Plain Vanilla Holland Village is primarily a dine-in pop-up experience. However, Plain Vanilla as a brand typically offers delivery through major platforms. Here’s what you should know:

Major Delivery Platforms (General Plain Vanilla Network)

GrabFood: Plain Vanilla outlets are generally available on GrabFood, Singapore’s largest food delivery platform. Menu items typically include their full range of cupcakes, cakes, and selected food items that travel well.

Foodpanda: Another major delivery option for Plain Vanilla locations across Singapore. The platform often features promotions and discount codes.

Deliveroo: Plain Vanilla appears on Deliveroo for certain locations, particularly those in central Singapore like Ion Orchard and Tiong Bahru.

Self-Delivery

Some Plain Vanilla locations offer their own delivery service for large orders, particularly whole cakes for celebrations. This can be arranged by calling the outlet directly at +65 8225 1734.

What Travels Well vs. What Doesn’t

Recommended for Delivery:

Cupcakes (packaged securely)
Whole cakes
Cookies and brownies
Pastries and croissants
Coffee (if you’re nearby)

Not Recommended for Delivery:

The Portobello Melt (croissant will become soggy)
Hot pasta dishes (quality degrades significantly)
Any dish with crispy elements
Beverages with ice

Ordering Tips

Timing: Order at least 1-2 hours ahead for bakery items during peak periods
Packaging: Plain Vanilla typically packages cupcakes in sturdy boxes, but always check the delivery condition immediately
Temperature-Sensitive Items: Ganache and buttercream frostings can melt in Singapore’s heat; consider picking up yourself for important occasions
Bulk Orders: For events or large orders, call the outlet directly 1-2 days in advance
Promotions: Check the delivery apps for first-order discounts or platform-wide promotions

Alternative: Takeaway

Given the pop-up’s location in Holland Village with limited parking, takeaway might be more practical than delivery:

Call ahead at +65 8225 1734 to place your order
Typical preparation time: 10-15 minutes for cupcakes, 15-20 minutes for food items
Bring your own reusable containers for sustainability (though they provide packaging)
Peak hours to avoid: Weekend brunch (10 AM – 1 PM)

Pop-Up Specific Considerations

Since this is a temporary location operating only until February 2026, services may be limited compared to permanent outlets:

Delivery radius might be smaller
Not all delivery platforms may service this specific location
Focus is likely on walk-in traffic rather than delivery operations
Check directly with the outlet for current delivery options

Catering Services

For larger events, Plain Vanilla offers catering services with advance notice:

Cupcake platters
Custom cakes
Dessert tables
Coffee and beverage service

Contact their main line or the Holland Village outlet directly to discuss catering needs.

Final Recommendations

Who Should Visit

Brunch Enthusiasts: Strong savory menu with thoughtful vegetarian options
Vegetarians: The Portobello Melt is a standout option worth trying
Holland Village Regulars: Convenient location for casual dining in the neighborhood
Cupcake Collectors: Trying Plain Vanilla’s signature items at their homecoming location
Coffee Drinkers: Quality Allpress coffee in a comfortable setting

Who Might Want to Skip

Budget Diners: Pricing is on the higher side for casual cafe fare
Pasta Purists: The orecchiette needs refinement to justify its price point
Chocolate Dessert Devotees: If you’re seeking intensely chocolatey desserts, you might find these too subtle

Best Order Strategy

For First-Timers: Portobello Melt + Dark Chocolate Ganache cupcake + coffee (approx. $27)
For Groups: Mix of croissant burgers, one pasta to share, and a variety of cupcakes
For Coffee & Cake: Any cupcake + cappuccino in the afternoon lull (approx. $10)
For Brunch: Portobello Melt + side salad + fresh juice (request this combination)

Best Visiting Times

Monday-Friday 8:00-9:30 AM: Quiet breakfast, easy seating
Saturday-Sunday 2:00-4:00 PM: Post-brunch lull, perfect for dessert
Any day 5:30-6:30 PM: Early dinner before closing

Skip These Times

Weekend 10:30 AM – 1:00 PM: Peak brunch crowd, long waits
Weekday 12:00-1:00 PM: Lunch rush from nearby offices

Overall Value Rating: 7/10
Plain Vanilla Holland Village succeeds as a neighborhood cafe with surprisingly strong savory offerings, though it hasn’t quite achieved the dessert excellence you’d expect from a bakery-first brand. Worth visiting for the Portobello Melt alone, and the homecoming location adds sentimental value for long-time fans.